Dell EMC World Audience Acquisition

Created a comprehensive audience acquisition strategy along with detailed event messaging guidelines that all members of the team could use before, during and after the event. Worked jointly with Dell EMC to author an incredibly content-robust event website, produce a range of targeted email newsletters over several months, create engaging web banners, and finesse the messaging on high-visibility videos.

RESULTS: Exceeded attendance goals by 13% with over 13,500 registrants attending the event.