Content Driven Experiences

A collection of thoughts, ideas, tips, and tricks for using content to enhance experiences, whether live, online, digital or virtual.

Posts tagged event strategy
Learn the single most important play missing from your event strategy.

While working as the VP, Digital and Content Strategy at Opus, one of the services that I became known for was leading strategy workshops. Typically, we would begin any event strategy engagement with one of these workshops. The goal was to use the information gleaned from the workshop to develop a well-informed, clear and comprehensive Strategy Brief that could be used to onboard new project resources. But we soon learned that our agency resources were not the only ones who benefitted from this effort. 

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