It all begins with...
The hardest version of any script is the first one. I had the honor of being asked to help the team write the first draft of the script for the Amazon Ads 2025 Upfront. Some of that original text, such as “Make it simple, make it relevant, make it yours.” became anchor messaging for the show, even being quoted in AdWeek.
We got an A!
Watch the recap video to get a flavor of the Upfront that got an A from 13 different media buyers as reported by AdAge.